I view learning as an independent, yet dialogical process, that benefits from participatory pedagogical methods, arts-based techniques, and experiential practices. In this section, you can learn more about my teaching philosophy, pedagogical methods, and academic experience. You can also find out about the modules that I teach in Higher Education, the masterclasses I deliver to creative companies, cultural organisations, and social enterprises as well as the workshops that I facilitate for industry professionals, artists, and communities. You can also see what my previous students have said about me.


As a student and teacher, I have had the opportunity to experience first hand diverse education systems in the UK, US, France, Scandinavia, and Greece exploring different progressive pedagogical approaches. Having also acted as a professional dance instructor and performer gives me a rich understanding of the performative, experiential, embodied qualities that teaching and learning requires. This exposure has helped me to develop my own teaching philosophy integrating elements from those different disciplines, systems, and approaches adopting radical learning methods inspired by the French philosopher Jacque Ranciere’s work “The Ignorant Schoolmaster”.

Radical pedagogy is based on the theoretical principal that all humans are equally capable of understanding and learning by ourselves through experience, observation, comparison, combination, adjustment, analysis, verification, speculation, attention and repetition. In this spirit, my teaching philosophy supports practices and processes of self-exploration rather than a transfer of specific knowledge and explanations from my side. I want my students to comprehend through experience, to question, to challenge, to form their own understandings and to be able to critically interpret nuanced meanings, sophisticated concepts, and contemporary phenomena. Therefore, I try to develop close but independent relationships with my students encouraging them to follow their own intellectual adventures. Showing deep trust to human intelligence, I view learning as an autonomous exercise that allows individuals to find their very own path to knowledge.

Building on this philosophical premise, my goal as a teacher is to act more as a facilitator and less as an expert with the aim to develop friendly relationships with my students through common reference points, such as the classic big thick books, pieces of art, new research and academic journal publications, common lived experiences, movies, archives, press, media and online resources in order to inspire and motivate them to wander around, explore, think, seek, be curious, guess, get exposed to different multi-sensory stimuli and resources, interpret, synthesise their own new meanings and make sense of the world around them.

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I teach University-level Undergraduate (UG) and Postgraduate (PG) modules in Marketing, Marketing for Artists and the Creative Sector, Branding, Consumer Behaviour and Consumer Research, Marketing Strategy, Research Methods, Arts Fundraising, Audience Development for the Arts, Creative Entrepreneurship and Theories for Aesthetics. In the past, I have taught Digital Economies and Audiences, Digital Representations of Cultural Heritage, Management in the Digital Domain, Critical Approaches to Research, Creative Industries: The Experience, Research Methods, Global Marketing, Digital Marketing, Cultural Management, Principles of Entrepreneurship for the Creative Industries, Events Management/Marketing, Production and Project Management for the Creative Industry.

I also deliver masterclasses, workshops, and seminars in Arts Marketing, Cultural Branding, Theories of Aesthetics, and Arts Fundraising for partnering institutions, artists, cultural organisations and business professionals.


My aspiration as a teacher is to inspire each and every student to be engaged in the learning adventure, be curious about the world, and attain their best selves. My objective is to help my students reach their potential and move beyond my own knowledge. Broadly speaking, I apply a creative, research-based, and practice-oriented approach using academic material, real-life case studies, and arts-inspired resources. Through creative, scholarly, and practical activities, we attempt to connect advanced theorisations to current socio-cultural phenomena and industry practices.

To inspire students’ will power and curiosity, I use a range of dialogical processes, collaborative practices, participatory exercises and improvisation techniques. Through participatory and monitorial methods, students learn to collaborate and they get the opportunity to teach their peers and myself things that we haven’t thought, studied, or experienced yet. Role-playing techniques applied also enable students to act as the experts in an area, share their knowledge, and lead parts of the course.

More specifically, I deliver large-scale lectures using puzzles, quizzes, and games, but I also plan, organise, and facilitate smaller group seminars, tutorials, and experiential learning activities, arts-stimulated exercises, simulation games, guest lectures, tours, field trips and industry visits. Additionally, digital tools, virtual learning technologies, and online learning platforms have helped me to enhance student learning experience, engage students in more interactive ways, and inspire them to learn outside the classroom.

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For the last eight years, I have been teaching in Undergraduate and Postgraduate programmes at universities in the UK, USA, and Greece. Currently, I am a Lecturer in Marketing at the School of Business at the University of Leicester. My previous experience includes academic appointments at King's College London, at the University of Arkansas, and at the University of Peloponnese.

In the past, I have acted as a Module Leader, Lecturer, Seminar Facilitator, Teaching Assistant, Marker, Student Awards Assessor, Dissertation and Placement Supervisor, Academic Mentor and Personal Tutor. I am currently supervising PhD students who are interested in marketing, the arts, and popular culture. I have also independent teaching experience in delivering masterclasses, workshops, intensive business bootcamps and seminars to companies, artists, and cultural organisations and I have worked with pupils/students from disadvantaged backgrounds in different settings offering arts classes, academic mentorship, and community educational programmes.

My teaching experience has provided me with the necessary insights to design, develop, and deliver course material, give lectures in large and smaller groups (from private classes and small tutorials of 5-25 students to large classes of 200-300 students) and facilitate seminar dialogues, engaging group exercises, simulation games, and improvisation-based assignments that can contribute to students' learning experience.

I am currently in the process of obtaining the HEA Fellowship Accreditation.



You were a great teacher this year and by far one of my favorite classes I’ve had overall. You should be proud of how many lives you are touching around the world. The department made a fabulous choice when they brought you here! Thank you for everything.
I wanted to thank you for breaking the mold as a professor and not following the status quo when it came to the curriculum. I felt that you exposed us to much of what we would encounter in the real world of marketing. Contrary to normal curriculums where we as students are forced to follow a set order of topics followed by an exam from which we gain nothing, you flipped that on its head. I learned more in your class than I have in nearly all of my subsequent classes due to the approach you took to teaching. I wish you all the best and I hope that our paths cross in the future.
I wanted to email you and tell you how great of a teacher you were this semester. You made the class fun and the material easy to learn. It was interesting to get another perspective about marketing.
Thank you for all your help and guidance this semester. I have learned an incredible amount and I owe it to you. I love your teaching style and I wish more teachers taught in a similar fashion.
I had a wonderful time in your class and a good portion of that enthusiasm is due to your passion for the subject matter.
You are a blessing!