ZAFEIRENIA BROKALAKI

 
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ABOUT

I am a researcher, teacher, academic and business consultant working in the area of arts marketing, cultural consumption and the creative industries.

MY RESEARCH

I research, write, teach and present work on the subjects of arts marketing, cultural consumption, the politics of aesthetics, participatory art, the genealogy of body and embodied research methods.

I am a Lecturer at the University of Leicester and I teach creative and arts marketing, cultural consumption, branding, marketing strategy, research methods, arts fundraising and audience development, digital media marketing and theories of aesthetics in MSc Marketing Programmes. I also deliver masterclasses, workshops and guest lectures for partnering academic institutions, industry professionals, social enterprises, cultural organisations, creative companies and artists.

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ON PAGE

This is my research. You can find out about my research approach and interests, my research work, current projects and writings. You can also learn more about my research genealogy, future research activity and collaborations.

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IN CLASSROOM

This is my teaching. You can find out about my teaching philosophy, pedagogical approach and academic experience. You can also learn more about the courses, masterclasses and workshops that I deliver.

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ON STAGE

This is my public engagement. You can find out about my participation in conferences, symposia and public discussions. You can also learn more about my involvement in public activity, social projects and academic services.

CONSULTANCY

I also act as a researcher, marketing, fundraising and business development consultant for selected cultural institutions, arts companies, social enterprises, non-for-profit organisations, charities, and creative SMEs.

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IN PRAXIS

This is my industry activity. You can find out about my practical experience, current work and previous projects, selected partners and team members. You can also discover how we can collaborate and work together.

MY PROFILE

Trained as a marketing professional, classical ballet performer, and cultural scholar, I enjoy working at the intersections of consumer research, cultural studies, and performance studies. I joined the University of Leicester, School of Business, as a Lecturer in Marketing, after having completed a Ph.D. in Culture, Media and Creative Industries at King’s College London.

I hold a B.A. in Dance (Classical Ballet and Contemporary Dance), Choreography and Dance Education (Greek Ministry of Culture, Higher Dance Academy D. Gregoriadou), a B.Sc. in Marketing and Communication (Athens University of Economics and Business), an M.A. in Cultural Policy and Management (University of Warwick), an M.A. in Communication (American College of Greece) and a Ph.D. in Culture, Media and Creative Industries (King’s College London).

 
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