I am a researcher, teacher and business consultant working in the area of arts marketing, cultural consumption and the creative industries.
I research, write and present academic work on the subjects of arts marketing, cultural consumption and the politics of aesthetics.
I am currently based as a Lecturer in Marketing at the University of Leicester, School of Business, where I teach marketing, arts marketing and cultural consumption in our BA, MSc, MBA Marketing Programmes.
I also deliver masterclasses, workshops, talks and guest lectures for partnering academic institutions, cultural organisations and industry professionals.
This is my research. You can find out about my research approach and interests, my research work, current projects and writings. You can also learn more about my research genealogy, future research activity and collaborations.
This is my teaching. You can find out about my teaching philosophy, pedagogical approach and academic experience. You can also learn more about the courses, masterclasses and workshops that I deliver.
This is my public engagement. You can find out about my participation in conferences, symposia and public discussions. You can also learn more about my involvement in public activity, social projects and academic services.
I also act as a researcher, marketing, fundraising and business development consultant for selected cultural institutions, arts companies, social enterprises, non-for-profit organisations, charities, creative SMEs and artists.
This is my industry activity. You can find out about my practical experience, current work and previous projects, selected partners and team members. You can also discover how we can collaborate and work together.
Trained as a marketing professional, classical ballet performer, and cultural scholar, I enjoy working at the intersections of consumer research, cultural studies, and performance studies. I joined the University of Leicester, School of Business, as a Lecturer in Marketing, after having completed a Ph.D. in Culture, Media and Creative Industries at King’s College London.
I hold a B.A. in Dance (Classical Ballet and Contemporary Dance), Choreography and Dance Education (Greek Ministry of Culture, Higher Dance Academy D. Gregoriadou), a B.Sc. in Marketing and Communication (Athens University of Economics and Business), an M.A. in Cultural Policy and Management (University of Warwick), an M.A. in Communication (American College of Greece) and a Ph.D. in Culture, Media and Creative Industries (King’s College London).