ABOUT
I am a researcher, teacher and business consultant working in the area of arts marketing, cultural consumption and the creative industries.
MY RESEARCH
I research, write and present academic work on subjects that concern the politics and ethics of culture, art and consumption.
I am currently based as a Lecturer in Marketing at the University of Leicester, School of Business, where I teach marketing strategy, arts marketing and cultural consumption in our BA, MSc, MBA and PhD Programmes.
I also deliver masterclasses, workshops and guest lectures for partnering academic institutions, cultural organisations and industry professionals.
ON PAGE
This page is dedicated to my research. You can find out about my research approach and interests, my research work, current projects and writings. You can also learn more about my research genealogy, future research activity and collaborations.
IN CLASSROOM
This page covers my teaching. You can find out about my teaching philosophy, pedagogical approach and academic experience. You can also learn more about the courses, masterclasses and workshops that I deliver.
ON STAGE
This page is about my public engagement. You can find out about my participation in conferences, symposia and public discussions. You can also learn more about my involvement in public activity, social projects and academic services.
CONSULTANCY
I also act as a researcher, marketing, fundraising and business development consultant for selected cultural institutions, arts companies, social enterprises, non-for-profit organisations, charities, creative SMEs and independent artists.
IN PRAXIS
This is my industry activity. You can find out about my practical experience, current work and previous projects, selected partners and team members. You can also discover how we can collaborate and work together.
MY PROFILE
Trained as a marketing professional, classical ballet performer and cultural scholar, I enjoy working at the intersections of consumer research, cultural studies and performance studies. I joined the University of Leicester, School of Business, as a Lecturer in Marketing, after having completed a Ph.D. in Culture, Media and Creative Industries at King’s College London.
I hold a BA in Dance (Ballet, Contemporary Dance and Dance Education) from the Greek Ministry of Culture, Higher Dance Academy D. Gregoriadou, a BSc in Marketing and Communication from Athens University of Economics and Business, an MA in Cultural Policy and Management from the University of Warwick, an MA in Communication from the American College of Greece and a PhD in Culture, Media and Creative Industries from King’s College London.